© 2017

Media and Affective Mythologies

Discourse, Archetypes and Ideology in Contemporary Politics


About this book


This book provides a timely political insight to show how mythology plays an affective role in our lives. Brexit, bankers, institutional scandals, the far right, and Russell Brand’s “revolution” are just some of the issues tackled through this innovative and interdisciplinary discourse analysis. Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics. By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists, Kelsey’s pyschodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society. Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows how we can begin to engage with this principle.


media affect myth mythology discourse CDA politics ideology populism

Authors and affiliations

  1. 1.School of Arts and CulturesNewcastle UniversityNewcastle Upon TyneUnited Kingdom

About the authors

Darren Kelsey is Head of Media, Culture, Heritage and co-convener of the Newcastle Critical Discourse Group at Newcastle University, UK. Darren’s publications have focused on media mythologies and ideology, war and terrorism, moral storytelling, the banking crisis, right wing populism, journalism ethics, social media, and surveillance and affect theory.

Bibliographic information


“This highly original, interdisciplinary work is daring and fascinating. The author succeeds in outlining a ‘psychodiscursive’ approach to Critical Discourse Studies which combines semiotic approaches to myth with aspects of Jungian psychoanalysis to reveal the ideological and affective properties of media texts in a range of contemporary political contexts.” (Christopher Hart, Lancaster University, UK)