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Managing Organizational Crisis and Brand Trauma

  • Dennis W. Tafoya

About this book

Introduction

 This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.  Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization.  The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma.  The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.  

Keywords

crisis management oraganizational theory strategic management intervention improvisation brand management diffusion theory

Authors and affiliations

  • Dennis W. Tafoya
    • 1
  1. 1.CompCite, Inc.DevonUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-60726-9
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-60725-2
  • Online ISBN 978-3-319-60726-9
  • Buy this book on publisher's site
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