Progressive Business Models

Creating Sustainable and Pro-Social Enterprise

  • Eleanor O'Higgins
  • László Zsolnai

Table of contents

  1. Front Matter
    Pages i-xix
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Eleanor O’Higgins, László Zsolnai
      Pages 3-25
  3. Progressive Business Cases

    1. Front Matter
      Pages 27-27
    2. Nel Hofstra, Luit Kloosterman
      Pages 29-50
    3. András Ócsai, Zsolt Boda
      Pages 51-72
    4. Antonio Tencati
      Pages 73-93
    5. Marc Vilanova, Silvia Agulló
      Pages 95-121
    6. Michael Muller-Camen, Jutta Camen
      Pages 123-142
    7. Benedicte Faivre-Tavignot
      Pages 143-171
    8. Mikko Jalas, Jukka Mäkinen
      Pages 173-191
    9. Eleanor O’Higgins
      Pages 193-220
    10. Knut J. Ims, Kjell Grønhaug
      Pages 241-262
    11. Patrick E. Murphy, Caitlin E. Murphy
      Pages 263-286
  4. Conclusions

    1. Front Matter
      Pages 287-287
    2. Eleanor O’Higgins, László Zsolnai
      Pages 289-303
  5. Back Matter
    Pages 305-310

About this book


This book presents and analyses exemplary cases of progressive business, understood as ecologically sustainable, future-respecting and pro-social enterprise. The authors present a number of companies following progressive business practices from a range of industries including ethical and sustainable banking, artisan coffee production and distribution, pharmaceutical products, clean technology, governance in retailing, responsible hospitality and consumer goods. With case studies from around Europe such as Tridos Bank in The Netherlands, Béres Co. in Hungary, Novo Nordisk in Denmark, Lumituuli in Finland, John Lewis in the UK and Illy Café from Italy, these progressive companies have global reach and an international impact. The collected cases aim to show the best to be expected from business in the 21st century in a structured accessible way, suitable for any readers interested in innovative ways of creating forward-looking sustainable business.


sustainability ecological enterprise international CSR sustainable banking coffee production pharmaceutical industry consumer goods forward-looking business sustainable business

Editors and affiliations

  • Eleanor O'Higgins
    • 1
  • László Zsolnai
    • 2
  1. 1.University College Dublin DublinIreland
  2. 2.Corvinus University of BudapestBudapestHungary

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods