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© 2018

Business Dynamics in North America

Analysis of Spatial and Temporal Trade Patterns

Book

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Understanding North American Trade and Economy Scenario

    1. Front Matter
      Pages 1-1
    2. Rajagopal, Vladimir Zlatev
      Pages 3-26
    3. Rajagopal, Vladimir Zlatev
      Pages 27-53
    4. Rajagopal, Vladimir Zlatev
      Pages 55-82
    5. Rajagopal, Vladimir Zlatev
      Pages 83-112
  3. Operationalizing Business in Destination Markets

    1. Front Matter
      Pages 113-113
    2. Rajagopal, Vladimir Zlatev
      Pages 115-147
    3. Rajagopal, Vladimir Zlatev
      Pages 149-181
    4. Rajagopal, Vladimir Zlatev
      Pages 183-215
    5. Rajagopal, Vladimir Zlatev
      Pages 217-250
  4. Rethinking Future Strategies

    1. Front Matter
      Pages 251-251
    2. Rajagopal, Vladimir Zlatev
      Pages 253-277
    3. Rajagopal, Vladimir Zlatev
      Pages 279-296
  5. Back Matter
    Pages 297-301

About this book

Introduction

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape. 


Keywords

NAFTA trade policy foreign direct investment free trade international business recession globalization market share import-export protectionism Venture Collaborations market volatilty international trade competitive advantage joint ventures emerging markets

Authors and affiliations

  1. 1.EGADE Business SchoolMexico CityMexico
  2. 2.Boston UniversityBostonUSA

About the authors

Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals. 

Vladimir Zlatev is Associate Professor of  Practice at Administrative Sciences Department  of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal’s special issue “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).




Bibliographic information