Business Dynamics in North America

Analysis of Spatial and Temporal Trade Patterns

  • Rajagopal
  • Vladimir┬áZlatev

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Understanding North American Trade and Economy Scenario

    1. Front Matter
      Pages 1-1
    2. Rajagopal, Vladimir Zlatev
      Pages 3-26
    3. Rajagopal, Vladimir Zlatev
      Pages 27-53
    4. Rajagopal, Vladimir Zlatev
      Pages 55-82
    5. Rajagopal, Vladimir Zlatev
      Pages 83-112
  3. Operationalizing Business in Destination Markets

    1. Front Matter
      Pages 113-113
    2. Rajagopal, Vladimir Zlatev
      Pages 115-147
    3. Rajagopal, Vladimir Zlatev
      Pages 149-181
    4. Rajagopal, Vladimir Zlatev
      Pages 183-215
    5. Rajagopal, Vladimir Zlatev
      Pages 217-250
  4. Rethinking Future Strategies

    1. Front Matter
      Pages 251-251
    2. Rajagopal, Vladimir Zlatev
      Pages 253-277
    3. Rajagopal, Vladimir Zlatev
      Pages 279-296
  5. Back Matter
    Pages 297-301

About this book


This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape. 


NAFTA trade policy foreign direct investment free trade international business recession globalization market share import-export protectionism Venture Collaborations market volatilty international trade competitive advantage joint ventures emerging markets

Authors and affiliations

  • Rajagopal
    • 1
  • Vladimir┬áZlatev
    • 2
  1. 1.EGADE Business SchoolMexico CityMexico
  2. 2.Boston UniversityBostonUSA

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-57605-3
  • Online ISBN 978-3-319-57606-0
  • Buy this book on publisher's site
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