© 2017

Principles of Microeconomics

An Integrative Approach


Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Martin Kolmar
      Pages 3-23
    3. Martin Kolmar
      Pages 25-42
  3. A Primer in Markets and Institutions

    1. Front Matter
      Pages 43-43
    2. Martin Kolmar
      Pages 45-53
    3. Martin Kolmar
      Pages 83-97
    4. Martin Kolmar
      Pages 99-141
  4. Foundations of Demand and Supply

    1. Front Matter
      Pages 143-144
    2. Martin Kolmar
      Pages 145-182
    3. Martin Kolmar
      Pages 183-197
  5. Firm Behavior and Industrial Organization

    1. Front Matter
      Pages 199-199
    2. Martin Kolmar
      Pages 221-254
    3. Martin Kolmar
      Pages 255-279
    4. Martin Kolmar
      Pages 281-300
  6. Appendix

    1. Front Matter
      Pages 301-301
    2. Martin Kolmar
      Pages 303-318
    3. Martin Kolmar
      Pages 319-330

About this book


This text provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach by putting the main findings of economics into a broader perspective; theories are critically reflected on from a philosophical standpoint and by comparing them to approaches found in the social sciences, while implications for the design of the legal system and business practices are highlighted throughout. In addition, the book presents brief examples and comprehensive case studies to facilitate an understanding of the theories’ real-world implications.
Starting from the question as to why and how societies organize economic activity, the book adopts an institutional perspective to analyze the potential and limitations of different market types with regard to alleviating scarcity and achieving distributive objectives.
It not only covers traditional rational-choice models, but also systematically introduces readers to important findings from behavioral economics and psychology.
A companion workbook is available which features a wide variety of exercises, ranging from basic multiple-choice questions to challenging mathematical problems and case study scenarios. 


Philosophy of Economics Comparative Advantage Supply and Demand Market Failures Individual and Cooperative Behavior Monopoly and Oligopolistic Competition Modern Microeconomics Institutional Economics Externalities Rational-choice models Behavioral economics

Authors and affiliations

  1. 1.Institute of EconomicsUniversity of St. GallenSt. GallenSwitzerland

About the authors

Martin Kolmar is Professor of Economics at the University of St. Gallen. He studied Economics in Bonn and Berkeley and holds a PhD in Economics from the University of Konstanz. His research interests range from Institutional and Behavioral to Normative Economics and Philosophy. He is especially interested in the evolutionary, psychological and neuroscientific foundations of behaviour and well-being.

Bibliographic information

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