Values and Behavior

Taking a Cross Cultural Perspective

  • Sonia Roccas
  • Lilach Sagiv

Table of contents

  1. Front Matter
    Pages i-x
  2. What Are Values and How Should They Be Measured?

    1. Front Matter
      Pages 1-1
    2. Sonia Roccas, Lilach Sagiv, Mayan Navon
      Pages 15-50
    3. Shalom H. Schwartz
      Pages 51-72
  3. Values and Behavior in Contexts

    1. Front Matter
      Pages 73-73
    2. Maya Benish-Weisman, Ella Daniel, Ariel Knafo-Noam
      Pages 97-114
    3. Elizabeth C. Ravlin, Patrick J. Flynn
      Pages 143-172
  4. Relating Values and Behavior

  5. Back Matter
    Pages 249-255

About this book


What are values? How are they different from attitudes, traits, and specific goals? How do our values influence our behavior, and vice versa? How does our culture and environment impact the relationship between values and behavior? These questions and more are rigorously examined by prominent and emerging scholars in this significant volume Values and Behavior: Taking A Cross Cultural Perspective.

Personal values are cognitive representations of abstract, desirable motivational goals that guide the way individuals select actions, evaluate people and events, and explain their actions and evaluations. The unique features of values have implications for their impact on behavior. People are highly satisfied with their values and perceive them as close to their ideal selves. At the same time, however, daily interpersonal interaction reveals that individuals hold different, sometimes opposing, value profiles. These individual differences are even more apparent when individuals from different cultures interact.

The collected chapters address the links between values and behavior from a cultural perspective. They  review studies conducted in various cultures and discuss culture as a moderator of the relationships between values and behavior. Structurally, part I of the volume discusses what values are and how they should be measure; part II then examines the contents of the relationships between values and behavior in different life-domains, including prosocial behavior, aggression, behavior in organizations and relationships formation.  Part III explores some of the moderating mechanisms that relate values to behavior. Taken together, these chapters review and synthesize over twenty years of research on values and behavior, and propose new insights that have important implications for both research and for practice.  


hierarchy of value priorities motivation and emotion psychological research on values prosocial behavior relationship development and values refinement of the value theory regulating values and behavior value instantiation values and aggression values and organizational psychology values in the workplace values conflict cultural values Shalom Schwartz theory of values affective well-being

Editors and affiliations

  • Sonia Roccas
    • 1
  • Lilach Sagiv
    • 2
  1. 1.Department of Education and PsychologyThe Open University of IsraelRa’ananaIsrael
  2. 2.School of Business AdministrationThe Hebrew University of JerusalemJerusalemIsrael

Bibliographic information