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© 2017

Advanced Methods for Modeling Markets

  • Peter S. H. Leeflang
  • Jaap E. Wieringa
  • Tammo H.A Bijmolt
  • Koen H. Pauwels
Book

Part of the International Series in Quantitative Marketing book series (ISQM)

Table of contents

  1. Front Matter
    Pages i-x
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H. A. Bijmolt, Koen H. Pauwels
      Pages 3-27
  3. Specification

    1. Front Matter
      Pages 29-29
    2. Dennis Fok
      Pages 31-86
    3. Koen H. Pauwels
      Pages 87-114
    4. Ernst C. Osinga
      Pages 149-171
    5. J. Paul Elhorst
      Pages 173-202
    6. Paulo Albuquerque, Bart J. Bronnenberg
      Pages 203-234
    7. Peter S. H. Leeflang, Jaap E. Wieringa
      Pages 299-331
  4. Modeling with Latent Variables

    1. Front Matter
      Pages 333-333
    2. Hans Baumgartner, Bert Weijters
      Pages 335-360
    3. Jörg Henseler
      Pages 361-381
    4. Jeroen K. Vermunt, Leo J. Paas
      Pages 383-403
    5. Oded Netzer, Peter Ebbes, Tammo H. A. Bijmolt
      Pages 405-449
  5. Estimation Issues

    1. Front Matter
      Pages 451-451
    2. Tom J. Wansbeek
      Pages 453-491

About this book

Introduction

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data.

The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In todays environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based.  This volume provides an authoritative and comprehensive review, with each chapter including:

·         an introduction to the method/methodology

·         a numerical example/application in marketing

·         references to other marketing applications

·         suggestions about software.

Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics. 

Keywords

Bayesian Analysis Big Data Data Analysis Diffusion Models Marketing Science Markov Models Modeling Markets Quantitative Marketing

Editors and affiliations

  • Peter S. H. Leeflang
    • 1
  • Jaap E. Wieringa
    • 2
  • Tammo H.A Bijmolt
    • 3
  • Koen H. Pauwels
    • 4
  1. 1.Department of MarketingUniversity of GroningenGroningenThe Netherlands
  2. 2.Department of MarketingUniversity of GroningenGroningenThe Netherlands
  3. 3.Department of MarketingUniversity of GroningenGroningenThe Netherlands
  4. 4.Department of MarketingD’Amore-McKim School of Business, Northeastern UniversityBostonUSA

Bibliographic information

  • Book Title Advanced Methods for Modeling Markets
  • Editors Peter S. H. Leeflang
    Jaap E. Wieringa
    Tammo H.A Bijmolt
    Koen H. Pauwels
  • Series Title International Series in Quantitative Marketing
  • Series Abbreviated Title Int.Ser.Quantit.Marketing
  • DOI https://doi.org/10.1007/978-3-319-53469-5
  • Copyright Information Springer International Publishing AG 2017
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-53467-1
  • Softcover ISBN 978-3-319-85160-0
  • eBook ISBN 978-3-319-53469-5
  • Series ISSN 0923-6716
  • Series E-ISSN 2199-1057
  • Edition Number 1
  • Number of Pages X, 733
  • Number of Illustrations 51 b/w illustrations, 24 illustrations in colour
  • Topics Market Research/Competitive Intelligence
    Operations Research/Decision Theory
  • Buy this book on publisher's site
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