Instructor's Manual for Strategic Marketing Cases in Emerging Markets

A Companion Volume

  • Atanu Adhikari
  • Sanjit Kumar Roy

Table of contents

  1. Front Matter
    Pages i-xii
  2. Atanu Adhikari, Ramesh Kumar Sankaran, Trupti Karkhanis
    Pages 7-15
  3. Anshuman Sinha, Smita Das, Sumanth Naidu, Atanu Adhikari
    Pages 17-25
  4. Shashi Shekhar Mishra, Arijit Pathak
    Pages 35-43
  5. Rashmi Malik, Kalpit Shah, Brahmeswarar Yerrabolu, Harikumar B. Varrier, Sumit Bhat, Atanu Adhikari
    Pages 45-51
  6. Kaan Varnali, Evrim Ersoy, Sezin Gul Tanriverdi, Elif Terzi
    Pages 53-60
  7. M. S. Chandrashekar, Gaurav Sharma, Basant P. Rangadhol, Ashwin Petkar, Mohan Mookan, Atanu Adhikari
    Pages 79-84
  8. Harsha C. Shastry, B. T. Lakshmipathi, Manohar, M. G. Srenath Rau, Pankaj Kumar Jatarya, Sachin M. Kamtikar et al.
    Pages 85-90

About this book


This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.


Case studies Teaching manual Classroom discussion Lesson tasks Services industry Marketing orientation Strategic marketing dynamics Strategic planning

Editors and affiliations

  • Atanu Adhikari
    • 1
  • Sanjit Kumar Roy
    • 2
  1. 1.Department of MarketingIndian Institute of Management KozhikodeKozhikodeIndia
  2. 2.Department of MarketingThe University of Western AustraliaPerthAustralia

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences