Media Convergence and Deconvergence

  • Sergio Sparviero
  • Corinna Peil
  • Gabriele Balbi

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Corinna Peil, Sergio Sparviero
      Pages 3-30 Open Access
  3. Media Audiences and Usage

  4. Production and Distribution of Media Content

  5. Regulation and Media Markets

  6. Back Matter
    Pages 329-341

About this book


This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture.

Chapter 1 is available open access under a CC BY 4.0 license at


multimedia online technologies Internet Ithiel de Sola Pool production of media texts organization of media industries usage of media technologies

Editors and affiliations

  • Sergio Sparviero
    • 1
  • Corinna Peil
    • 2
  • Gabriele Balbi
    • 3
  1. 1.Department of Communication StudiesUniversity of SalzburgSalzburgAustria
  2. 2.Department of Communication StudiesUniversity of SalzburgSalzburgAustria
  3. 3.Institute of Media and JournalismUSI Università della Svizzera italianaLuganoSwitzerland

Bibliographic information