© 2017

Advances in Luxury Brand Management

  • Jean-Noël Kapferer
  • Joachim Kernstock
  • Tim Oliver Brexendorf
  • Shaun M. Powell


  • Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research

  • Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities

  • Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management


Part of the Journal of Brand Management: Advanced Collections book series (JBMAC)

Table of contents

  1. Front Matter
    Pages i-x
  2. Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
    Pages 1-24
  3. Jean-Noël Kapferer
    Pages 25-41
  4. Glyn Atwal, Alistair Williams
    Pages 43-57
  5. Uché Okonkwo-Pézard
    Pages 59-64
  6. Jean-Noël Kapferer, Vincent Bastien
    Pages 65-84
  7. Jean-Noël Kapferer, Anne Michaut-Denizeau
    Pages 123-156
  8. Karen W. Miller, Michael K. Mills
    Pages 157-177
  9. Franck Vigneron, Lester W. Johnson
    Pages 199-234
  10. Jean-Noël Kapferer
    Pages 235-249
  11. Back Matter
    Pages 251-256

About this book


Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.


marketing strategy consumer customer goods

Editors and affiliations

  • Jean-Noël Kapferer
    • 1
  • Joachim Kernstock
    • 2
  • Tim Oliver Brexendorf
    • 3
  • Shaun M. Powell
    • 4
  1. 1.Inseec Business SchoolParisFrance
  2. 2.Centre of Competence for Brand ManagementUniversity of St. GallenSt. GallenSwitzerland
  3. 3.Henkel Center for Consumer GoodsWHU-Otto Beisheim School of ManagementDüsseldorfGermany
  4. 4.School of Management and MarketingUniversity of WollongongWollongongAustralia

About the editors

Jean-Noël Kapferer is a renowned thought leader on the mutations of luxury brands and luxury consumers in the world. Emeritus Professor at HEC Paris, he conducts his research at INSEEC Luxury Institute. Co-author of ‘The Luxury Strategy’, author  of “ How luxury can grow yet remain rare’, his articles are widely published in leading international journals, and he leads executive seminars on luxury in China, Korea, Japan, USA, and Europe. 

Joachim Kernstock is Head of Centre of Competence for Brand Management (KMSG) and a lecturer of Marketing at the University of St. Gallen, Switzerland. He works with leading Swiss and European corporates as a brand strategy advisor. He has published several books on brandingand is Co-Editor-in-Chief of the Journal of Brand Management.

Tim Oliver Brexendorf is Professor of Marketing and Director of the Henkel Center for Consumer Goods at WHU - Otto Beisheim School of Management, Germany, and also a visiting researcher at Tuck School of Business at Dartmouth College, USA.  His work has been published in a number of leading international journals and he is Co-Editor-in-Chief of the Journal of Brand Management. 

Shaun M. Powell is Senior Lecturer in Marketing in the Faculty of Business at the University of Wollongong, Australia and Co-Editor-in-Chief of the Journal of Brand Management. Shaun has worked in the higher education sector in Australia, the UK and Asia and has published in the field of Brand Management in several high tier international journals and books.

Bibliographic information