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Advances in Luxury Brand Management

  • Jean-Noël Kapferer
  • Joachim Kernstock
  • Tim Oliver Brexendorf
  • Shaun M. Powell

Part of the Journal of Brand Management: Advanced Collections book series (JBMAC)

Table of contents

  1. Front Matter
    Pages i-x
  2. Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
    Pages 1-24
  3. Jean-Noël Kapferer
    Pages 25-41
  4. Glyn Atwal, Alistair Williams
    Pages 43-57
  5. Uché Okonkwo-Pézard
    Pages 59-64
  6. Jean-Noël Kapferer, Vincent Bastien
    Pages 65-84
  7. Jean-Noël Kapferer, Anne Michaut-Denizeau
    Pages 123-156
  8. Karen W. Miller, Michael K. Mills
    Pages 157-177
  9. Franck Vigneron, Lester W. Johnson
    Pages 199-234
  10. Jean-Noël Kapferer
    Pages 235-249
  11. Back Matter
    Pages 251-256

About this book

Introduction

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Keywords

marketing strategy consumer customer goods

Editors and affiliations

  • Jean-Noël Kapferer
    • 1
  • Joachim Kernstock
    • 2
  • Tim Oliver Brexendorf
    • 3
  • Shaun M. Powell
    • 4
  1. 1.Inseec Business SchoolParisFrance
  2. 2.Centre of Competence for Brand ManagementUniversity of St. GallenSt. GallenSwitzerland
  3. 3.Henkel Center for Consumer GoodsWHU-Otto Beisheim School of ManagementDüsseldorfGermany
  4. 4.School of Management and MarketingUniversity of WollongongWollongongAustralia

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-51127-6
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-51126-9
  • Online ISBN 978-3-319-51127-6
  • Buy this book on publisher's site