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The Product Manager's Toolkit®

Methodologies, Processes, and Tasks in Technology Product Management

  • Gabriel Steinhardt
Book

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Gabriel Steinhardt
    Pages 1-2
  3. Product Management Concepts

    1. Front Matter
      Pages 3-3
    2. Gabriel Steinhardt
      Pages 5-9
    3. Gabriel Steinhardt
      Pages 11-15
    4. Gabriel Steinhardt
      Pages 17-27
    5. Gabriel Steinhardt
      Pages 29-38
    6. Gabriel Steinhardt
      Pages 39-50
    7. Gabriel Steinhardt
      Pages 51-62
    8. Gabriel Steinhardt
      Pages 63-78
    9. Gabriel Steinhardt
      Pages 79-86
  4. Product Management Editorials

    1. Front Matter
      Pages 87-87
    2. Gabriel Steinhardt
      Pages 89-96
    3. Gabriel Steinhardt
      Pages 97-111
    4. Gabriel Steinhardt
      Pages 113-130
    5. Gabriel Steinhardt
      Pages 131-147
    6. Gabriel Steinhardt
      Pages 149-164
  5. Product Manager’s Toolkit® (PMTK)

    1. Front Matter
      Pages 165-165
    2. Gabriel Steinhardt
      Pages 177-189
    3. Gabriel Steinhardt
      Pages 191-207

About this book

Introduction

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management.  It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders.  The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Keywords

marketing product management product manager product marketer product marketing product planning sales value pricing communication technology roadmap

Authors and affiliations

  • Gabriel Steinhardt
    • 1
  1. 1.CaesareaIsrael

Bibliographic information

Industry Sectors
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods
Aerospace
Engineering
Pharma
Materials & Steel
Finance, Business & Banking
Electronics