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The Product Manager's Toolkit®

Methodologies, Processes, and Tasks in Technology Product Management

  • Gabriel Steinhardt

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Gabriel Steinhardt
    Pages 1-2
  3. Product Management Concepts

    1. Front Matter
      Pages 3-3
    2. Gabriel Steinhardt
      Pages 5-9
    3. Gabriel Steinhardt
      Pages 11-15
    4. Gabriel Steinhardt
      Pages 17-27
    5. Gabriel Steinhardt
      Pages 29-38
    6. Gabriel Steinhardt
      Pages 39-50
    7. Gabriel Steinhardt
      Pages 51-62
    8. Gabriel Steinhardt
      Pages 63-78
    9. Gabriel Steinhardt
      Pages 79-86
  4. Product Management Editorials

    1. Front Matter
      Pages 87-87
    2. Gabriel Steinhardt
      Pages 89-96
    3. Gabriel Steinhardt
      Pages 97-111
    4. Gabriel Steinhardt
      Pages 113-130
    5. Gabriel Steinhardt
      Pages 131-147
    6. Gabriel Steinhardt
      Pages 149-164
  5. Product Manager’s Toolkit® (PMTK)

    1. Front Matter
      Pages 165-165
    2. Gabriel Steinhardt
      Pages 177-189
    3. Gabriel Steinhardt
      Pages 191-207

About this book

Introduction

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management.  It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders.  The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Keywords

marketing product management product manager product marketer product marketing product planning sales value pricing communication technology roadmap

Authors and affiliations

  • Gabriel Steinhardt
    • 1
  1. 1.CaesareaIsrael

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-49998-7
  • Copyright Information Springer International Publishing AG 2017
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-49997-0
  • Online ISBN 978-3-319-49998-7
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site
Industry Sectors
Pharma
Materials & Steel
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Electronics
IT & Software
Telecommunications
Consumer Packaged Goods
Aerospace
Engineering