Travel Marketing, Tourism Economics and the Airline Product

An Introduction to Theory and Practice

  • Mark Anthony Camilleri

Part of the Tourism, Hospitality & Event Management book series (THEM)

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. An Introduction to Travel Marketing

    1. Front Matter
      Pages 1-1
    2. Mark Anthony Camilleri
      Pages 3-27
    3. Mark Anthony Camilleri
      Pages 29-50
    4. Mark Anthony Camilleri
      Pages 51-68
    5. Mark Anthony Camilleri
      Pages 69-83
    6. Mark Anthony Camilleri
      Pages 85-103
    7. Mark Anthony Camilleri
      Pages 105-115
    8. Mark Anthony Camilleri
      Pages 117-135
  3. Tourism Economics

    1. Front Matter
      Pages 137-137
    2. Mark Anthony Camilleri
      Pages 139-154
    3. Mark Anthony Camilleri
      Pages 155-163
  4. The Airline Product

    1. Front Matter
      Pages 165-165
    2. Mark Anthony Camilleri
      Pages 167-177
    3. Mark Anthony Camilleri
      Pages 179-190
    4. Mark Anthony Camilleri
      Pages 191-204
  5. Back Matter
    Pages 205-213

About this book


This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.
This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.

“Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.”
p Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA


Airline business Airline product Travel marketing Airline schedules planning Airline operating costs Travel marketing Tourism economics Tourism management Tourism marketing Tourism operations Travel management Tourism intermediaries eTourism

Authors and affiliations

  • Mark Anthony Camilleri
    • 1
  1. 1.Department of Corporate CommunicationUniversity of MaltaMsidaMalta

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing AG 2018
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-49848-5
  • Online ISBN 978-3-319-49849-2
  • Series Print ISSN 2510-4993
  • Series Online ISSN 2510-5000
  • Buy this book on publisher's site
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