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The Role of Franchising on Industry Evolution

Assessing the Emergence of Franchising and its Impact on Structural Change

  • Rosalind Beere

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Rosalind Beere
    Pages 1-16
  3. Rosalind Beere
    Pages 17-38
  4. Rosalind Beere
    Pages 39-57
  5. Rosalind Beere
    Pages 129-165
  6. Rosalind Beere
    Pages 201-218
  7. Back Matter
    Pages 219-224

About this book

Introduction

The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Revolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.

Keywords

macro-environmental technology government entrepreneurs customer expectations

Authors and affiliations

  • Rosalind Beere
    • 1
  1. 1.DublinIreland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-49064-9
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-49063-2
  • Online ISBN 978-3-319-49064-9
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking