Visualizing Marketing

From Abstract to Intuitive

  • S. Umit Kucuk

Table of contents

  1. Front Matter
    Pages i-ix
  2. S. Umit Kucuk
    Pages 1-2
  3. S. Umit Kucuk
    Pages 3-7
  4. S. Umit Kucuk
    Pages 9-28
  5. S. Umit Kucuk
    Pages 29-44
  6. S. Umit Kucuk
    Pages 45-57
  7. S. Umit Kucuk
    Pages 59-82
  8. S. Umit Kucuk
    Pages 83-93
  9. S. Umit Kucuk
    Pages 95-121
  10. Back Matter
    Pages 123-126

About this book


This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.

S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in the Anti-Trust BulletinJournal of Brand Management, Journal of Business EthicsJournal of Business ResearchJournal of Consumer AffairsJournal of International Consumer MarketingJournal of Retailing and Consumer ServicesJournal of Research for Consumers, Marketing Theory, and Technovation, among others. He is the winner of the 2010 “Citation of Excellence” award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals.


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Authors and affiliations

  • S. Umit Kucuk
    • 1
  1. 1.EdmondsUSA

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-48026-8
  • Online ISBN 978-3-319-48027-5
  • Buy this book on publisher's site
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Finance, Business & Banking
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