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Marketing and American Consumer Culture

A Cultural Studies Analysis

  • Arthur Asa Berger
Book

Table of contents

  1. Front Matter
    Pages i-xi
  2. Arthur Asa Berger
    Pages 1-11
  3. Arthur Asa Berger
    Pages 13-24
  4. Arthur Asa Berger
    Pages 25-35
  5. Arthur Asa Berger
    Pages 37-46
  6. Arthur Asa Berger
    Pages 47-54
  7. Arthur Asa Berger
    Pages 55-61
  8. Arthur Asa Berger
    Pages 63-67
  9. Arthur Asa Berger
    Pages 69-78
  10. Arthur Asa Berger
    Pages 79-92
  11. Arthur Asa Berger
    Pages 93-100
  12. Arthur Asa Berger
    Pages 101-110
  13. Arthur Asa Berger
    Pages 111-114
  14. Arthur Asa Berger
    Pages 115-122
  15. Arthur Asa Berger
    Pages 123-129
  16. Arthur Asa Berger
    Pages 131-147
  17. Arthur Asa Berger
    Pages 149-151
  18. Back Matter
    Pages 153-164

About this book

Introduction

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Keywords

Marketing and Semiotics Consumer Culture Advertising Critical Discourse Theory Marketing and Social Media

Authors and affiliations

  • Arthur Asa Berger
    • 1
  1. 1. San Francisco State UniversitySan FranciscoUSA

Bibliographic information