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Applied Discourse Analysis

Popular Culture, Media, and Everyday Life

  • Arthur Asa Berger

Table of contents

  1. Front Matter
    Pages i-viii
  2. Communication

    1. Front Matter
      Pages 11-11
    2. Arthur Asa Berger
      Pages 13-19
    3. Arthur Asa Berger
      Pages 21-27
    4. Arthur Asa Berger
      Pages 29-34
    5. Arthur Asa Berger
      Pages 35-40
    6. Arthur Asa Berger
      Pages 41-50
    7. Arthur Asa Berger
      Pages 51-60
  3. Texts

    1. Front Matter
      Pages 61-61
    2. Arthur Asa Berger
      Pages 63-75
    3. Arthur Asa Berger
      Pages 77-89
    4. Arthur Asa Berger
      Pages 91-98
    5. Arthur Asa Berger
      Pages 99-106
    6. Arthur Asa Berger
      Pages 107-118
    7. Arthur Asa Berger
      Pages 119-124
  4. Concepts

    1. Front Matter
      Pages 125-125
    2. Arthur Asa Berger
      Pages 127-133
    3. Arthur Asa Berger
      Pages 135-143
    4. Arthur Asa Berger
      Pages 155-166
    5. Arthur Asa Berger
      Pages 167-177
    6. Arthur Asa Berger
      Pages 179-186
  5. Back Matter
    Pages 187-201

About this book

Introduction

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Keywords

Discourse Analysis Popular Culture Semiotics Visual Communication Discourse Theory

Authors and affiliations

  • Arthur Asa Berger
    • 1
  1. 1.San Francisco State UniversitySan FranciscoUSA

Bibliographic information

Industry Sectors
Telecommunications