© 2017

Service Business Model Innovation in Healthcare and Hospital Management

Models, Strategies, Tools

  • Mario A. Pfannstiel
  • Christoph Rasche

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Christoph Rasche, Tiziana Margaria, Barry D. Floyd
    Pages 1-20
  3. Daniel Liedtke, Niowi Amgwerd, Ole Wiesinger, Dietmar Mauer, Christian Westerhoff, Stephan Pahls
    Pages 31-55
  4. Guy Ford, Mark Compton, Graham Millett, Alex Tzortzis
    Pages 57-70
  5. Sören Eichhorst, Karl Liese, Stefan Moder, Manuel Möller
    Pages 71-85
  6. Patricia E. Alafaireet, Howard Houghton
    Pages 111-135
  7. Leonel Corona-Treviño, Constanza Márquez-Aguilar
    Pages 159-178
  8. Steve Boßelmann, Tiziana Margaria
    Pages 195-211
  9. Steve Boßelmann, Alexander Wickert, Anna-Lena Lamprecht, Tiziana Margaria
    Pages 213-232
  10. Elliott N. Weiss, Sean Jackson, Austin English, Donald Stevenson
    Pages 233-247
  11. Seppo Kuula, Harri Haapasalo
    Pages 249-268
  12. Gabriele Palozzi, Daniele Binci, Andrea Appolloni
    Pages 269-296

About this book


This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on holistic business models, which place greater emphasis on customer needs and put customers and patients first. The holistic business models approach addresses topics such as business operations, competitiveness, strategic business objectives, opportunities and threats, critical success factors and key performance indicators. The contributions cover various aspects of service business innovation such as reconfiguring the hospital business model in healthcare delivery, essential characteristics of service business model innovation in healthcare, guided business modeling and analysis for business professionals, patient-driven service delivery models in healthcare, and continuous and co-creative business model creation. All of the contributions introduce business models and strategies, process innovations, and toolkits that can be applied at the managerial level, ensuring the book will be of interest to healthcare professionals, hospital managers and consultants, as well as scholars, whose focus is on improving value-generating and competitive business architectures in the healthcare sector.


Healthcare innovations Business model management Digital healthcare management Digital hospital management Big data in heathcare Service-centered healthcare solutions Business model innovation in healthcare

Editors and affiliations

  • Mario A. Pfannstiel
    • 1
  • Christoph Rasche
    • 2
  1. 1.Hochschule Neu-UlmUniversity of Applied SciencesNeu-UlmGermany
  2. 2.University of PotsdamPotsdamGermany

About the editors

Mario A. Pfannstiel is a researcher and lecturer in the field of hospital and healthcare management and Assistant to the Dean at the University of Applied Sciences Neu-Ulm. He holds a diploma from the University of Applied Sciences Nordhausen in the field of social management with the major subject finance management, an MSc degree from the Dresden International University in patient management and an MA degree from the Technical University of Kaiserslautern and the University of Witten/Herdecke in health care and social facilities management. He worked as executive assistant to the medical director in the Heart Centre Leipzig in Germany. At the University of Bayreuth he worked as Research Associate at the Department of Strategic Management and Organization in the Joint Research Project “Service4Health”. His current research interests focus on Service Management, Digitalization of Services and Service Business Model Innovation.

Professor Rasche heads the chair of professional & corporate services at the University of Potsdam. He adopted visiting professorships at the Universities of Innsbruck, Alcalá de Henares as well as the Hochschule Osnabrück. He teaches strategic and general management in national and international MBA-Programs with special respect to the healthcare and hospital industry. Formerly he consulted with Droege International AG and was co-founder of Stratvanguard and the General Management Institute Potsdam. Prof. Rasche’s research subjects circle around the field of strategic and general management in the healthcare & hospital sector, which witnesses an era of professional value creation by means of a strong management and leadership focus. Practically, he consults with healthcare players and is actively involved in executive trainings - ranging from corporate universities to MBA- and PhD-programs for healthcare professionals.

Bibliographic information

Industry Sectors
Health & Hospitals
Finance, Business & Banking