Media and Metamedia Management

  • Francisco Campos Freire
  • Xosé Rúas Araújo
  • Valentín Alejandro Martínez Fernández
  • Xosé López García
Conference proceedings

Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 503)

Table of contents

  1. Front Matter
    Pages i-xxxv
  2. Introduction

    1. Front Matter
      Pages 1-1
    2. Francisco Campos Freire
      Pages 3-11
    3. Valentín Alejandro Martínez Fernández
      Pages 19-24
  3. New Media in the Digital Era

  4. Journalism and Cyberjournalism

    1. Front Matter
      Pages 95-95
    2. Esperanza Pouso Torres
      Pages 97-103
    3. María Cruz Negreira Rey, Xosé López García
      Pages 121-126
    4. Jorge Vázquez Herrero, Xosé López García
      Pages 127-132
    5. Jenny J. Yaguache, Hernán Yaguana, Abel Suing
      Pages 133-138
  5. Audiovisual Sector and Media Economy

    1. Front Matter
      Pages 147-147
    2. Andrea Valencia-Bermúdez, Tania Fernández Lombao
      Pages 149-156
    3. Ana Cecilia Vaca Tapia, Mónica López-Golán
      Pages 157-164
    4. José Vicente García Santamaría, María José Pérez Serrano, Lidia Maestro Espínola
      Pages 165-173
    5. Manuel Gago Mariño, Carlos Toural Bran, Moisés Limia Fernández
      Pages 203-209
  6. Corporate and Institutional Communication

    1. Front Matter
      Pages 211-211
    2. Fanny Paladines, Carlos Granda Tandazo, Valentín Alejandro Martínez Fernández
      Pages 213-219
    3. Mónica-Patricia Costa-Ruiz, Verónica-Alexandra Armijos-Buitrón, Jhoana-Elizabeth Paladines-Benítez, Raquel Tinoco-Egas
      Pages 221-228
    4. Pablo Vázquez-Sande, Andrea Valencia-Bermúdez
      Pages 237-242
    5. Diego Rodriguez-Toubes, Yolanda Dominguez-Lopez
      Pages 243-249
    6. Carla López Rodríguez, Lorena Arévalo Iglesias, Jessica Fernández Vázquez
      Pages 265-270
    7. María Ruiz Aranguren, Leire Iturregui Mardaras, Rosa Martín Sabarís
      Pages 279-285
    8. Aingeru Genaut Arratibel, Iñigo Marauri Castillo, María José Cantalapiedra, María del Mar Rodríguez
      Pages 287-294
  7. Marketing, Advertising and Tourism

    1. Front Matter
      Pages 295-295
    2. Clide Rodríguez‐Vázquez, Valentín Alejandro Martínez Fernández, Ramiro Armijos‐Valdivieso, María-Dolores Mahauad‐Burneo
      Pages 309-315
    3. Xosé Rúas Araújo, Iván Puentes-Rivera, Sabela Direito-Rebollal
      Pages 317-322
    4. Eva Sánchez-Amboage, Verónica Mora-Jácome, Estefanía Sánchez-Cevallos
      Pages 323-327
    5. María-Magdalena Rodríguez-Fernández, Eva Sánchez-Amboage, Clide Rodríguez-Vázquez, María-Dolores Mahauad-Burneo
      Pages 329-334

About these proceedings


Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension.

A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña.

Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.


Communication Management From Media to Metamedia IXESCOM Intelligent Systems Media Management Metamedia Management XESCOM

Editors and affiliations

  • Francisco Campos Freire
    • 1
  • Xosé Rúas Araújo
    • 2
  • Valentín Alejandro Martínez Fernández
    • 3
  • Xosé López García
    • 4
  1. 1.Faculty of Communication SciencesUniversity of Santiago de CompostelaSantiago de CompostelaSpain
  2. 2.Faculty of Social and Communication Sci.Universidad de Vigo Faculty of Social and Communication Sci.PontevedraSpain
  3. 3.Faculty of Science CommunicationUniversity of A Coruña Faculty of Science CommunicationA CoruñaSpain
  4. 4.Faculty of Communication SciencesUniversity of Santiago de CompostelaSantiago de CompostelaSpain

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2017
  • Publisher Name Springer, Cham
  • eBook Packages Engineering Engineering (R0)
  • Print ISBN 978-3-319-46066-6
  • Online ISBN 978-3-319-46068-0
  • Series Print ISSN 2194-5357
  • Series Online ISSN 2194-5365
  • Buy this book on publisher's site
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