Technological Entrepreneurship

Technology-Driven vs Market-Driven Innovation

  • Ian┬áChaston

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Ian Chaston
    Pages 1-24
  3. Ian Chaston
    Pages 25-47
  4. Ian Chaston
    Pages 49-72
  5. Ian Chaston
    Pages 73-94
  6. Ian Chaston
    Pages 95-117
  7. Ian Chaston
    Pages 119-140
  8. Ian Chaston
    Pages 141-168
  9. Ian Chaston
    Pages 169-190
  10. Ian Chaston
    Pages 191-214
  11. Ian Chaston
    Pages 215-239
  12. Ian Chaston
    Pages 241-266
  13. Ian Chaston
    Pages 267-288
  14. Back Matter
    Pages 289-299

About this book


This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare. 


management competitive advantage SMEs wealth generation strategy

Authors and affiliations

  • Ian┬áChaston
    • 1
  1. 1.University of Auckland AucklandNew Zealand

Bibliographic information

Industry Sectors
Finance, Business & Banking