© 2017

Innovating in Practice

Perspectives and Experiences

  • Tiziana Russo-Spena
  • Cristina Mele
  • Maaria Nuutinen


  • An alternative conceptual framework for studying innovation to suit the challenges in practice

  • Expert contributions built on service and practice-based theories to explore innovation in a multidisciplinary perspective

  • Provides evidence to conditions which lead to successful co-innovation and elements supporting it


Table of contents

  1. Front Matter
    Pages i-xv
  2. Tiziana Russo-Spena, Cristina Mele, Maaria Nuutinen
    Pages 1-10
  3. Perspectives: Conceptual Insights

    1. Front Matter
      Pages 11-11
    2. Cristina Mele, Tiziana Russo-Spena, Maaria Nuutinen, Katri Kallio
      Pages 13-41
    3. Melissa Archpru Akaka, Stephen L. Vargo, Heiko Wieland
      Pages 43-57
    4. Suvi Nenonen, Kristian Möller, Kaj Storbacka
      Pages 59-81
    5. Katri Kallio, Tiziana Russo-Spena, Inka Lappalainen, Cristina Mele
      Pages 83-109
  4. Perspectives: A Practice-Based View

    1. Front Matter
      Pages 111-111
    2. Cristina Mele, Tiziana Russo-Spena
      Pages 113-137
    3. Stefano Pace, Antonella Carù, Bernard Cova
      Pages 139-157
    4. Daniela Corsaro, Roberta Sebastiani, Cristina Mele
      Pages 159-178
    5. Kirsti Mäensivu, Marja Toivonen, Karo Tammela
      Pages 179-202
  5. Perspectives: Conceptual Merging

    1. Front Matter
      Pages 203-203
    2. Tiziana Russo-Spena, Maria Colurcio, Monia Melia
      Pages 205-235
    3. Maria Colurcio, Angela Caridà, Bo Edvardsson
      Pages 237-259
    4. Francesco Bifulco, Marco Tregua
      Pages 261-287
  6. Experiences: Customer and Value

    1. Front Matter
      Pages 289-289
    2. Carol Kelleher, Aonghus Ó. Céilleachair, Anu Helkkula, Joe Peppard
      Pages 291-316
    3. Angela Caridà, Monia Melia, Maria Colurcio
      Pages 339-361

About this book


​The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.


Co-innovation Collaborative innovation Constructivism Learning Service dominant logic Service innovation Value-creation

Editors and affiliations

  • Tiziana Russo-Spena
    • 1
  • Cristina Mele
    • 2
  • Maaria Nuutinen
    • 3
  1. 1.University of Naples Federico IINaplesItaly
  2. 2.University of Naples Federico IINaplesItaly
  3. 3.VTT Technical Research Centre of FinlandVTTFinland

About the editors

Tiziana Russo Spena is Assistant Professor at University of Naples “Federico II”. She obtained her PhD in Management and Economics in 2002. Her main areas of interest are innovation and management. She has attended several international conferences and published in Italian journals and international journals, including International Journal of Technology Management, International Journal of Retail & Distribution Management, British Food Journal, International Journal of Product Innovation Management and International Journal of Quality and Service Science. 

Cristina Mele, PhD, is Full Professor at University of Naples “Federico II”. She is the coordinator of PhD in Management. She has published more than 150 publications and has articles in Journal of The Academy of Marketing Science, Journal of Business Research, Industrial Marketing Management, Journal of Service Management, Journal of Retailing and Consumer Services, Journal of Business Market Management, Service Science, International Journal of Quality and Reliability Management, Managing Service Quality, Journal of Customer Behaviour and International Journal of Quality and Service Science. She is one of the co-chairs of The Naples Forum on Service.

Maaria Nuutinen is a doctor of psychology (University of Helsinki) and she acts as a team manager for “Organisation development and renewal” – research team at VTT – the Technical Research Centre of Finland. She has over 13 years experience of studying working practices and organisational culture in a different kind of technological working environments.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking