Out-thinking Organizational Communications

The Impact of Digital Transformation

  • Joachim Klewes
  • Dirk Popp
  • Manuela Rost-Hein

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-vi
  2. Joachim Klewes, Dirk Popp, Manuela Rost-Hein
    Pages 187-195
  3. Back Matter
    Pages 197-199

About this book


This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes.

In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.



Internet of things Corporate communication Digital transformation Social media Change management Business journalism B2B relations Change communication B2B marketing Communication tools

Editors and affiliations

  • Joachim Klewes
    • 1
  • Dirk Popp
    • 2
  • Manuela Rost-Hein
    • 3
  1. 1.Ketchum Pleon GmbHBerlinGermany
  2. 2.BerlinGermany
  3. 3.Ketchum Pleon GmbHBerlinGermany

Bibliographic information