Doing Business in ASEAN Markets

Leadership Challenges and Governance Solutions across Asian Borders

  • Peter Verhezen
  • Ian Williamson
  • Mark Crosby
  • Natalia Soebagjo

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Peter Verhezen, Ian Williamson, Mark Crosby, Natalia Soebagjo
    Pages 1-15
  3. Economic Outlook and Institutional Voids

  4. Company Specific Challenges

  5. Back Matter
    Pages 215-241

About this book


The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies. Doing Business in ASEAN Emerging Markets crucially addresses how to resolve those barriers. Encompassing issues of governance and leadership standards, the authors present case studies and practical solutions underpinned by academic research. Helping executives learn how to implement high international standards and maintain sensitivity to socio-cultural and political Asian contexts, the book highlights the need to create an international diverse and unified leadership team that will take better decisions and effectively deal with risks, and apply best corporate governance practices within an Asian context.


Asia culture global leadership strategy governance

Editors and affiliations

  • Peter Verhezen
    • 1
  • Ian Williamson
    • 2
  • Mark Crosby
    • 3
  • Natalia Soebagjo
    • 4
  1. 1.Melbourne Business SchoolMelbourneAustralia
  2. 2.Melbourne Business SchoolMelbourneAustralia
  3. 3.Monash Business SchooMelbourneAustralia
  4. 4.University of Indonesia DepokIndonesia

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking