Health Communication in the Changing Media Landscape

Perspectives from Developing Countries

  • Ravindra Kumar Vemula
  • SubbaRao M Gavaravarapu

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Ravindra Kumar Vemula, SubbaRao M Gavaravarapu
    Pages 1-9
  3. Health Communication: Discourses from Tradition to Modernity

  4. Health Communication in the Changing Media Landscape

    1. Front Matter
      Pages 51-51
    2. Elizaveta Golousov, Dmitry Strovsky
      Pages 53-73
  5. Framing of Health in Media

  6. Emerging Issues

  7. Back Matter
    Pages 231-238

About this book


‘This book is 'new' and 'original'. It moves away from traditional thinking in the health communication field. It presents perspectives from countries and societies which are often not covered in ‘mainstream’ collections. It deserves to be read by both scholars and practitioners alike’
– Jan Servaes, UNESCO Chair in Communication for Sustainable Social Change

This book advances new understandings of how technologies have been harnessed to improve the health of populations; whether the technologies really empower those who use information by providing them with a choice of information; how they shape health policy discourses; how the health information relates to traditional belief systems and local philosophies; the implications for health communicators; how certain forms of silence are produced when media articulates and problematizes only a few health issues and sidelines others; and much more. The book brings together current research and discussions on the three areas of policy, practices and theoretical perspectives related to health communication approaches in developing countries, presenting well-researched and documented essays that will prove helpful for academic and scholarly inquiry in this area.


Health Communication Changing Media Landscape Developing Countries economic growth rates Economic globalization digital technologies communication networks global media landscape glocal geographical and cultural differences health information health systems

Editors and affiliations

  • Ravindra Kumar Vemula
    • 1
  • SubbaRao M Gavaravarapu
    • 2
  1. 1.Department of CommunicationEnglish and Foreign Languages UniversityHyderabad, TelanganaIndia
  2. 2.Indian Council of Medical ResearchNational Institute of NutritionHyderabad, TelanganaIndia

Bibliographic information