© 2016

Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment


Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Čedomir Nestorović
    Pages 1-5
  3. Čedomir Nestorović
    Pages 7-86
  4. Čedomir Nestorović
    Pages 87-172
  5. Čedomir Nestorović
    Pages 173-244
  6. Čedomir Nestorović
    Pages 245-247

About this book


This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.


Ansoff’s matrix Hofstede's Cultural dimensions International business International marketing Islamic fashion Islamic marketing

Authors and affiliations

  1. 1.ESSEC Business School Asia PacificSingaporeSingapore

About the authors

Professor Nestorović holds a Ph.D from the Institute of Political Sciences in Paris. He teaches geopolitics and international marketing at the ESSEC Business School for more than 20 years, with a specific focus on Islamic Business and Management. He is the academic co-director of the MBA at the Arabian Gulf University in Manama, Bahrain and participates regularly in meetings dealing with Islamic Business such as the World Halal Forum in Kuala Lumpur, or the Kuala Lumpur Islamic Finance Forum, the World Islamic Banking Conference in Singapore or the Harvard Forum on Islamic Finance. Prof Nestorović is also one of the initiators and keynote speakers of the academic conferences devoted to Islamic Marketing and Branding such as the International Conference on Islamic Marketing and Branding in Kuala Lumpur or the Global Islamic Marketing Conference in Dubai and Abu Dhabi. He is a member of the Editorial Board of the Journal of Islamic Marketing edited by Emerald. Professor Nestorović is the Director of the ESSEC & Mannheim Executive MBA Asia Pacific in Singapore.

Bibliographic information

  • Book Title Islamic Marketing
  • Book Subtitle Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
  • Authors Čedomir Nestorović
  • Series Title Management for Professionals
  • Series Abbreviated Title Management for Professionals
  • DOI
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-32752-5
  • Softcover ISBN 978-3-319-81361-5
  • eBook ISBN 978-3-319-32754-9
  • Series ISSN 2192-8096
  • Series E-ISSN 2192-810X
  • Edition Number 1
  • Number of Pages XXIV, 247
  • Number of Illustrations 0 b/w illustrations, 5 illustrations in colour
  • Topics Marketing
    Sociology of Culture
  • Buy this book on publisher's site
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