The Theory of International Business

Economic Models and Methods

  • Mark Casson

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Mark Casson
    Pages 21-39
  3. Mark Casson
    Pages 41-52
  4. Mark Casson
    Pages 53-70
  5. Mark Casson
    Pages 71-91
  6. Mark Casson
    Pages 93-110
  7. Mark Casson
    Pages 111-128
  8. Mark Casson
    Pages 129-146
  9. Mark Casson
    Pages 147-156
  10. Mark Casson
    Pages 157-164
  11. Mark Casson
    Pages 165-166
  12. Back Matter
    Pages 167-171

About this book


Demonstrating why economic modelling is so important in understanding international business, this stimulating and highly original book sets out a new and exciting research agenda in international business studies. The author explains what economic models are, how they are constructed and the way in which they can be used. It illustrates how models clarify important issues in international business – explaining empirical anomalies, analyzing strategies and evaluating government policies towards multinational firms. There are detailed discussions of monopoly and competition in the global economy; the international division of labour; supply chain coordination; and the strategic implications of sunk costs in R&D. Based on this discussion, the book proposes a radical reformulation of the theory of the firm as applied to international business. 

Mark Casson is Professor of Economics at the University of Reading, UK, where he researches international business, entrepreneurship and business and economic history. His recent books include The Multinational Enterprise Revisited (with Peter Buckley) and The Entrepreneur in History (with Catherine Casson). 


modelling techniques monopoly location labour modularisation ownership

Authors and affiliations

  • Mark Casson
    • 1
  1. 1.Department of EconomicsUniversity of ReadingReadingUnited Kingdom

Bibliographic information

Industry Sectors
Finance, Business & Banking