Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

  • Zvezdan Vukanović

Part of the Media Business and Innovation book series (MEDIA)

About this book


This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.


FDI Inflows Hybrid FDI Inflow ICT Spillover Effects Media Business Media Entrepreneurship Media Management Media Market Media industry South East Europe Technological spillover effects

Authors and affiliations

  • Zvezdan Vukanović
    • 1
  1. 1.Fac. of Intrntl. Eco., Fin. and BusinessUDG - University of Donja Gorica Fac. of Intrntl. Eco., Fin. and BusinessPodgoricaMontenegro

Bibliographic information