Managing Complexity

Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015

  • Jocelyn Bellemare
  • Serge Carrier
  • Kjeld Nielsen
  • Frank T. Piller
Conference proceedings

Part of the Springer Proceedings in Business and Economics book series (SPBE)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Kim Noergaard Jensen, Kjeld Nielsen, Thomas Ditlev Brunoe, Søren Munch Lindhard
    Pages 1-12
  3. Maria K. Thomassen, Erlend Alfnes
    Pages 27-39
  4. Basem Eid Mohamed, Carlo Carbone
    Pages 59-69
  5. Roland Lachmayer, Paul Christoph Gembarski, Philipp Gottwald, R. Bastian Lippert
    Pages 71-81
  6. Jacob Bossen, Thomas Ditlev Brunoe, Mads Bejlegaard, Kjeld Nielsen
    Pages 83-98
  7. Aldo Duchi, Filippo Tamburini, Daniele Parisi, Omid Maghazei, Paul Schönsleben
    Pages 99-113
  8. Kjeld Nielsen, Thomas Ditlev Brunoe, Kim Noergaard Jensen, Ann-Louise Andersen
    Pages 115-125
  9. Kjeld Nielsen, Thomas D. Brunoe, Lars Skjelstad, Maria Thomassen
    Pages 127-137
  10. Simon Haahr Storbjerg, Thomas Ditlev Brunoe, Kjeld Nielsen
    Pages 147-160
  11. Paul Blažek, Monika Kolb, Clarissa Streichsbier, Simone Honetz
    Pages 161-172
  12. Stig B. Taps, Thomas Ditlev, Kjeld Nielsen
    Pages 195-203
  13. Thomas Ditlev Brunoe, Ann-Louise Andersen, Kjeld Nielsen
    Pages 205-213
  14. Paul Christoph Gembarski, Haibing Li, Roland Lachmayer
    Pages 215-233
  15. Paul Christoph Gembarski, Roland Lachmayer
    Pages 235-247
  16. Leontin K. Grafmüller, Hagen Habicht
    Pages 269-279
  17. Hans Lundberg, Ian Sutherland, Birgit Penzenstadler, Paul Blazek, Hagen Habicht
    Pages 287-300
  18. Alexander Tsigkas, Antonia Natsika
    Pages 313-328
  19. Katrin Kristjansdottir, Lars Hvam, Sara Shafiee, Martin Bonev
    Pages 335-350
  20. Sara Shafiee, Lars Hvam, Katrin Kristjansdottir
    Pages 351-365
  21. F. Xavier Olleros
    Pages 367-378
  22. Caroline Gagnon, Valérie Côté
    Pages 379-390
  23. Ann-Louise Andersen, Mads Bejlegaard, Thomas D. Brunoe, Kjeld Nielsen
    Pages 421-434
  24. Muditha Senanayake, Peter Kilduff, Bill Grier
    Pages 451-458
  25. Juanjuan Wu, Natasha Thoreson, Jayoung Koo, Angella Kim
    Pages 459-462

About these proceedings


This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas.

The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.


Choice Navigation Co-Creation MCPC Manufacturing Systems Mass Customization Open Innovation Personalization Product Modelling

Editors and affiliations

  • Jocelyn Bellemare
    • 1
  • Serge Carrier
    • 2
  • Kjeld Nielsen
    • 3
  • Frank T. Piller
    • 4
  1. 1.Department of Management & TechnologyUniversity of Quebec at MontrealMontrealCanada
  2. 2.Department of Management & TechnologyUniversity of Quebec at MontrealMontrealCanada
  3. 3.Department of Mechanical and Manufacturing EngineeringAalborg UniversityAalborgDenmark
  4. 4.Technology and Innovation ManagementRWTH Aachen UniversityAachenGermany

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking