Business Challenges in the Changing Economic Landscape - Vol. 2

Proceedings of the 14th Eurasia Business and Economics Society Conference

  • Mehmet Huseyin Bilgin
  • Hakan Danis
  • Ender Demir
  • Ugur Can

Part of the Eurasian Studies in Business and Economics book series (EBES, volume 2/2)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Management

    1. Front Matter
      Pages 1-1
    2. S. Didem Kaya, Y. Yalcin Ileri, Aydan Yuceler
      Pages 33-40
    3. Ruzena Stemberkova, Petr Zdralek, Pavla Matulova, Petra Maresova, Kamil Kuca
      Pages 55-67
    4. Tomasz Piotr Czapla, Maciej Jan Malarski
      Pages 85-106
    5. Aydan Yuceler, Serife Didem Kaya, Yusuf Yalcin Ileri
      Pages 107-119
    6. Topolska Katarzyna, Topolski Mariusz, Janicki Michał, Kolanek Czesław
      Pages 165-174
  3. Marketing

    1. Front Matter
      Pages 175-175
    2. Tiina-Kaisa Kuuru, Pekka Tuominen
      Pages 177-195
    3. Migle Matuleviciene, Jurgita Stravinskiene
      Pages 197-220
    4. Mohamed Ben Mzoughia, Mohamed Limam
      Pages 257-266
    5. Tomáš Kincl, Michal Novák, Jiří Přibil
      Pages 267-275
    6. Tamara Jovanov Marjanova, Riste Temjanovski, Snezana Ristevska Jovanovska
      Pages 277-292
  4. SMEs and Human Resources

About these proceedings


This book is the second of the two volumes featuring selected articles from the 14th Eurasia Business and Economics conference held in Barcelona, Spain, in October 2014. Peer-reviewed articles in this second volume present latest research findings and breakthroughs in the areas of General Management, Human Resource Management, Marketing, SMEs, and Entrepreneurship. The contributors are both distinguished and young scholars from different parts of the World.


Developing Economies Economic Development Emerging Markets Entrepreneurship Financial Crisis Financial Structures Innovation-led Growth Transition Economies

Editors and affiliations

  • Mehmet Huseyin Bilgin
    • 1
  • Hakan Danis
    • 2
  • Ender Demir
    • 3
  • Ugur Can
    • 4
  1. 1.Istanbul Medeniyet UniversityFaculty of EconomicsIstanbulTurkey
  2. 2.MUFG Union BankSan FranciscoUSA
  3. 3.Istanbul Medeniyet UniversityFaculty of TourismIstanbulTurkey
  4. 4.Eurasia Business & Economic SocietyFatih IstanbulTurkey

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Economics and Finance
  • Print ISBN 978-3-319-22592-0
  • Online ISBN 978-3-319-22593-7
  • Series Print ISSN 2364-5067
  • Series Online ISSN 2364-5075
  • Buy this book on publisher's site
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