© 2016

The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management


Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Pekka Aula, Jouni Heinonen
    Pages 1-34
  3. Pekka Aula, Jouni Heinonen
    Pages 35-64
  4. Pekka Aula, Jouni Heinonen
    Pages 65-82
  5. Pekka Aula, Jouni Heinonen
    Pages 83-98
  6. Pekka Aula, Jouni Heinonen
    Pages 99-119
  7. Pekka Aula, Jouni Heinonen
    Pages 121-131
  8. Pekka Aula, Jouni Heinonen
    Pages 133-162
  9. Pekka Aula, Jouni Heinonen
    Pages 163-199
  10. Pekka Aula, Jouni Heinonen
    Pages 201-210
  11. Back Matter
    Pages 211-214

About this book


This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être, and a guarantor of trust.


Chief Reputation Officer Organizational communication Public relations Reputation management Social media Stakeholder relations

Authors and affiliations

  1. 1.University of HelsinkiHelsinkiFinland
  2. 2.Pohjoisranta Burson-MarstellerHelsinkiFinland

About the authors

Pekka Aula is a professor in Communication at the University of Helsinki, Finland. He received his M.A. (1993) and doctorate (1999) in organizational communication from Helsinki University. Aula has conducted research and published in reputation, organizational communication, online communications, and complexity and chaos theories related to different organizational aspects. Aula has published and edited several award winning books as well as published articles in edited volumes and journals such as Journal of Business Venturing, Public Relations Review, and Journal of Organizational Change.

Jouni Heinonen is one of the leading reputation management consultants in Europe. He has worked with international and local clients as a reputation and communication strategist for the last 15 years. Currently Jouni is Pohjoisranta Burson-Marsteller’s CEO and member of the EMEA Leadership team. He is the author of three books about reputation management. Jouni has a Masters’ degree from the University of Helsinki, Faculty of Social Sciences, majoring in communications.

Bibliographic information

  • Book Title The Reputable Firm
  • Book Subtitle How Digitalization of Communication Is Revolutionizing Reputation Management
  • Authors Pekka Aula
    Jouni Heinonen
  • Series Title Management for Professionals
  • Series Abbreviated Title Management for Professionals
  • DOI
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-22007-9
  • Softcover ISBN 978-3-319-37264-8
  • eBook ISBN 978-3-319-22008-6
  • Series ISSN 2192-8096
  • Series E-ISSN 2192-810X
  • Edition Number 1
  • Number of Pages XII, 214
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Business Strategy/Leadership
    Communication Studies
    Media Management
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking