Social Media Management

Technologies and Strategies for Creating Business Value

  • Amy Van Looy

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xix
  2. Amy Van Looy
    Pages 1-20
  3. Amy Van Looy
    Pages 63-85
  4. Amy Van Looy
    Pages 87-111
  5. Amy Van Looy
    Pages 113-132
  6. Amy Van Looy
    Pages 173-187
  7. Amy Van Looy
    Pages 189-205
  8. Amy Van Looy
    Pages 207-220
  9. Amy Van Looy
    Pages 221-245
  10. Back Matter
    Pages 247-250

About this book


This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.


E-recruiting Employer branding Enterprise 2.0 Sentiment analysis Social CRM Social business Social media networks Social mining Viral marketing Web 2.0

Authors and affiliations

  • Amy Van Looy
    • 1
  1. 1.Ghent University (Faculty of Economics and Business Administration)GhentBelgium

Bibliographic information