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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

  • Johannes Robier

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages I-VIII
  2. Johannes Robier
    Pages 1-26
  3. Johannes Robier
    Pages 27-62
  4. Johannes Robier
    Pages 63-86
  5. Johannes Robier
    Pages 87-104
  6. Johannes Robier
    Pages 105-119
  7. Johannes Robier
    Pages 121-121

About this book

Introduction

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

 

Keywords

Brain-Conform Information Emotionalizing Experience Atlas Human Instincts Human Perception Needs Innovation Model™ Simplification Story-Centered Design Storytelling Unique Selling Proposition

Authors and affiliations

  • Johannes Robier
    • 1
  1. 1.youspi Consulting GmbHGrazAustria

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-21062-9
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-21061-2
  • Online ISBN 978-3-319-21062-9
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods
Engineering