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Customer Value Generation in Banking

The Zurich Model of Customer-Centricity

  • Stefanie Auge-Dickhut
  • Bernhard Koye
  • Axel Liebetrau

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xxii
  2. New Rules: The Drivers of Future-Viable Banking

    1. Front Matter
      Pages 1-1
    2. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 3-20
    3. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 21-37
  3. From Classic Business Models to a Customer-Centred Banking Architecture

    1. Front Matter
      Pages 39-39
    2. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 41-42
    3. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 43-65
    4. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 67-90
    5. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 91-109
    6. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 111-141
  4. Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz)

    1. Front Matter
      Pages 143-143
    2. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 145-155
    3. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 157-180
  5. Guidelines for Future-Viable Business Models

    1. Front Matter
      Pages 181-181
    2. Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
      Pages 183-195

About this book

Introduction

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Keywords

Banking innovation Banking strategy Business models Change management Customer value Financial innovation

Authors and affiliations

  • Stefanie Auge-Dickhut
    • 1
  • Bernhard Koye
    • 2
  • Axel Liebetrau
    • 3
  1. 1.Swiss Institute for Financial EducationZurichSwitzerland
  2. 2.Swiss Institute for Financial EducationZurichSwitzerland
  3. 3.BIG - Banking Innovation Group GmbHStuttgartGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-19938-2
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Economics and Finance
  • Print ISBN 978-3-319-19937-5
  • Online ISBN 978-3-319-19938-2
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site
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