© 2015

Transparency in Social Media

Tools, Methods and Algorithms for Mediating Online Interactions

  • Sorin Adam Matei
  • Martha G. Russell
  • Elisa Bertino


  • Proposes new methods for measuring, visualizing and modelling how opinion leaders and influential authors emerge in social media

  • Advances new approaches to theory based tools, algorithms, methods or visualization techniques that can help ordinary users better understand the origin and motivations of a given social media unit of content

  • Highlights the most important areas of research regarding the development of algorithms, tools and services for modeling social media authorship and reputation


Part of the Computational Social Sciences book series (CSS)

Table of contents

  1. Front Matter
    Pages i-vi
  2. Overtures to Transparency in Social Media

    1. Front Matter
      Pages 1-1
    2. Sorin Adam Matei, Elisa Bertino, Martha Russell
      Pages 3-8
  3. Assessing Provenance and Pathways in Social Media: Case Studies, Methods, and Tools

  4. Improving Transparency Through Documentation and Curation

    1. Front Matter
      Pages 181-181
    2. Michael G. Zentner, Lynn K. Zentner, Dwight McKay, Swaroop Samek, Nathan Denny, Sabine Brunswicker et al.
      Pages 183-196
    3. Jukka Huhtamäki, Martha G. Russell, Neil Rubens, Kaisa Still
      Pages 197-222
    4. Jiawei Zhang, Junghoon Chae, Shehzad Afzal, Abish Malik, Dennis Thom, Yun Jang et al.
      Pages 223-237
  5. Transparency in Social Media: Ethical and Critical Dimensions

    1. Front Matter
      Pages 255-255
    2. Robert B. Laughlin
      Pages 257-275
    3. Michael Steinmann, Julia Shuster, Jeff Collmann, Sorin Adam Matei, Rochelle E. Tractenberg, Kevin FitzGerald et al.
      Pages 277-301

About this book


The volume presents, in a synergistic manner, significant theoretical and practical contributions in the area of social media reputation and authorship measurement, visualization, and modeling. The book justifies and proposes contributions to a future agenda for understanding the requirements for making social media authorship more transparent. Building on work presented in a previous volume of this series, Roles, Trust, and Reputation in Social Media Knowledge Markets, this book discusses new tools, applications, services, and algorithms that are needed for authoring content in a real-time publishing world. These insights may help people who interact and create content through social media better assess their potential for knowledge creation. They may also assist in analyzing audience attitudes, perceptions, and behavior in informal social media or in formal organizational structures. In addition, the volume includes several chapters that analyze the higher order ethical, critical thinking, and philosophical principles that may be used to ground social media authorship. Together, the perspectives presented in this volume help us understand how social media content is created and how its impact can be evaluated.

The chapters demonstrate thought leadership through new ways of constructing social media experiences and making traces of social interaction visible. Transparency in Social Media aims to help researchers and practitioners design services, tools, or methods of analysis that encourage a more transparent process of interaction and communication on social media. Knowing who has added what content and with what authority to a specific online social media project can help the user community better understand, evaluate and make decisions and, ultimately, act on the basis of such information.


Building a Better Wikipedia Mining Wikipedia Online Collaboration Tools Reputation Management Social Intelligence Algorithm Social Media Data Analysis Social Media Data Mining Social Media Elites Social Media Lifecycle Research Twitter Topic Networks

Editors and affiliations

  • Sorin Adam Matei
    • 1
  • Martha G. Russell
    • 2
  • Elisa Bertino
    • 3
  1. 1.Purdue UniversityWest LafayetteUSA
  2. 2.mediaXStanford UniversityStanfordUSA
  3. 3.Computer SciencePurdue UniversityWest LafayetteUSA

Bibliographic information

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