© 2015

Global Perspectives in Marketing for the 21st Century

Proceedings of the 1999 World Marketing Congress

  • Ajay K. Manrai
  • H. Lee Meadow
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxxii
  2. William T. Ryan, William H. Lauffer
    Pages 11-12
  3. Trina Larsen, Brent A. Smith, Bert Rosenbloom
    Pages 13-14
  4. lngvar Tjøstheim, Ivar Solheim, Magne Aldrin
    Pages 15-22
  5. Frank Huber, Andreas Herrmann, Marc Fischer
    Pages 33-36
  6. Jean Perrien, Line Ricard, Catherine Landry
    Pages 38-38
  7. Helen Woodruffe-Burton, Eleanor Hamilton, Julia Doyle
    Pages 44-47
  8. Paul A Phillips, Fiona M Davies, Luiz Moutinho
    Pages 48-48
  9. Meredith Lawley, Chad Perry
    Pages 53-57
  10. Albert Caruana, Michael T Ewing, B. Ramaseshan, Mui Yeng Chaw
    Pages 58-62
  11. Zhen Xiong Chen, Charlie Wang, Allan K. K. Chan, Zong Cheng Zheng
    Pages 63-63
  12. Malcolm C. Smith, Kelly J. MacKay
    Pages 64-64

About these proceedings


This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy World Marketing Congress

Editors and affiliations

  • Ajay K. Manrai
    • 1
  • H. Lee Meadow
    • 2
  1. 1.University of DelawareNewarkUSA
  2. 2.Eastern Illinois UniversityCharlestonUSA

Bibliographic information

  • Book Title Global Perspectives in Marketing for the 21st Century
  • Book Subtitle Proceedings of the 1999 World Marketing Congress
  • Editors Ajay K. Manrai
    H. Lee Meadow
  • Series Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • Series Abbreviated Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-319-17355-9
  • Softcover ISBN 978-3-319-38697-3
  • eBook ISBN 978-3-319-17356-6
  • Series ISSN 2363-6165
  • Series E-ISSN 2363-6173
  • Edition Number 1
  • Number of Pages XXXII, 505
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Originally published by the Academy of Marketing Science, Coral Gables, FL, 1999
  • Topics Marketing
    Business Strategy/Leadership
  • Buy this book on publisher's site
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