© 2015

Proceedings of the 1993 World Marketing Congress

  • M. Joseph Sirgy
  • Kenneth D. Bahn
  • Tunc Erem
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxviii
  2. Innovation, Technology, and Product Strategy

  3. Pricing and Countertrade

    1. Front Matter
      Pages 13-13
    2. C. W. Neale, C. L. Pass, D. D. Shipley
      Pages 20-24
    3. Burhan Fatih Yavas, Hamdi Bilici
      Pages 26-26
  4. Logistics

    1. Front Matter
      Pages 27-27
    2. Peter M. Banting, David Blenkhorn, Paul A. Dion
      Pages 29-33
  5. Comparative Marketing Systems

    1. Front Matter
      Pages 35-35
    2. Şafak Aksoy, Erdener Kaynak
      Pages 37-37
    3. Erdener Kaynak, Orsay Kucukemiroglu
      Pages 38-38
    4. Luca Zanderighi, Enrico Zaninotto
      Pages 39-39
  6. Industrial Marketing

About these proceedings


This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy World Marketing Congress

Editors and affiliations

  • M. Joseph Sirgy
    • 1
  • Kenneth D. Bahn
    • 2
  • Tunc Erem
    • 3
  1. 1.Virginia TechBlacksburgUSA
  2. 2.James Madison UniversityHarrisonburgUSA
  3. 3.Marmara UniversityKadıköyTurkey

Bibliographic information

  • Book Title Proceedings of the 1993 World Marketing Congress
  • Editors M. Joseph Sirgy
    Kenneth D. Bahn
    Tunc Erem
  • Series Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • Series Abbreviated Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-319-17322-1
  • Softcover ISBN 978-3-319-38695-9
  • eBook ISBN 978-3-319-17323-8
  • Series ISSN 2363-6165
  • Series E-ISSN 2363-6173
  • Edition Number 1
  • Number of Pages XXVIII, 675
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Originally published by the Academy of Marketing Science, Coral Gables, FL, 1993
  • Topics Marketing
    Business Strategy/Leadership
  • Buy this book on publisher's site
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