© 2015

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

  • Robert L. King
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Daniel L. Sherrell, Abhijit Biswas, Bruce L. Alford
    Pages 12-16
  3. Timmothy M. Brammer, H. David Strutton, Sheb L. True
    Pages 21-26
  4. David J. Burns, Robert F. Krampf
    Pages 32-35
  5. Dan L. Sherrell, Alvin C. Burns, Melodie R. Phillips
    Pages 36-40
  6. Lew G. Brown, Martha R. McEnally
    Pages 41-45
  7. Barbara C. Garland, John C. Crawford, Pradeep Gopalakrishna
    Pages 56-59
  8. Kent L. Granzin, Kenneth D. Bahn, Janeen E. Olsen
    Pages 60-64
  9. Salah S. Hassan, Stanley V. Scott
    Pages 65-70
  10. A. Coskun Samli, John M. Browning
    Pages 86-90

About these proceedings


​This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science International Marketing Marketing Education Marketing Strategy

Editors and affiliations

  • Robert L. King
    • 1
  1. 1.University of RichmondRichmondUSA

Bibliographic information

  • Book Title Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
  • Editors Robert L. King
  • Series Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • Series Abbreviated Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-319-17048-0
  • Softcover ISBN 978-3-319-36920-4
  • eBook ISBN 978-3-319-17049-7
  • Series ISSN 2363-6165
  • Series E-ISSN 2363-6173
  • Edition Number 1
  • Number of Pages XXIX, 377
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Originally published by the Academy of Marketing Science, Coral Gables, FL, 1991
  • Topics Marketing
    Business Strategy/Leadership
  • Buy this book on publisher's site
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