Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

  • Robert L. King
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxix
  2. Daniel L. Sherrell, Abhijit Biswas, Bruce L. Alford
    Pages 12-16
  3. Timmothy M. Brammer, H. David Strutton, Sheb L. True
    Pages 21-26
  4. David J. Burns, Robert F. Krampf
    Pages 32-35
  5. Dan L. Sherrell, Alvin C. Burns, Melodie R. Phillips
    Pages 36-40
  6. Lew G. Brown, Martha R. McEnally
    Pages 41-45
  7. Barbara C. Garland, John C. Crawford, Pradeep Gopalakrishna
    Pages 56-59
  8. Kent L. Granzin, Kenneth D. Bahn, Janeen E. Olsen
    Pages 60-64
  9. Salah S. Hassan, Stanley V. Scott
    Pages 65-70
  10. A. Coskun Samli, John M. Browning
    Pages 86-90
  11. Peter Stanwick, J. Joseph Cronin Jr., Steven A. Taylor
    Pages 106-110
  12. Greg Gundlach
    Pages 111-111
  13. Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Katy Tse, Claire Allpress
    Pages 112-118
  14. Mushtaq Luqmani, Zahir A. Quraeshi
    Pages 130-134
  15. Fernando Robles, Salah S. Hassan
    Pages 140-143
  16. Kofi Q. Dadzie, Euehun Lee, Evelyn W. Dadzie, Dongchul Han
    Pages 159-164
  17. Lexis F. Higgins, Deborah D. Hood, Page E. Walker, John Pallister
    Pages 165-169
  18. Christie H. Paksoy, Stephanie S. Robbins
    Pages 170-174
  19. Linda M. Delene, Gail L. Stautamoyer
    Pages 175-179
  20. Charles R. Duke
    Pages 180-182
  21. Earl D. Honeycutt Jr., John B. Ford, Thomas H. Stevenson
    Pages 198-202
  22. Thomas L. Powers, Ricardo P. C. Leal
    Pages 208-211
  23. Robert S. Owen, Martha C. Cooper
    Pages 212-216
  24. James S. Hensel, Jacquelyn L. Twible
    Pages 217-221
  25. C. P. Rao, David L. Kurtz, Beng Soo Ong
    Pages 227-231
  26. Cynthia Fraser, Robert E. Hite
    Pages 232-237

About these proceedings


​This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science International Marketing Marketing Education Marketing Strategy

Editors and affiliations

  • Robert L. King
    • 1
  1. 1.University of RichmondRichmondUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-17048-0
  • Online ISBN 978-3-319-17049-7
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences