© 2015

Style and Creativity in Design


Part of the Studies in Applied Philosophy, Epistemology and Rational Ethics book series (SAPERE, volume 17)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Chiu-Shui Chan
    Pages 1-5
  3. Conceptual Framework

    1. Front Matter
      Pages 7-7
    2. Chiu-Shui Chan
      Pages 9-78
  4. Style

    1. Front Matter
      Pages 79-79
    2. Chiu-Shui Chan
      Pages 81-105
    3. Chiu-Shui Chan
      Pages 107-156
    4. Chiu-Shui Chan
      Pages 157-195
    5. Chiu-Shui Chan
      Pages 197-239
  5. Creativity

    1. Front Matter
      Pages 241-241
    2. Chiu-Shui Chan
      Pages 243-272
  6. Style and Creativity

    1. Front Matter
      Pages 273-273
    2. Chiu-Shui Chan
      Pages 275-303
    3. Chiu-Shui Chan
      Pages 305-322
  7. Back Matter
    Pages 323-331

About this book


This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own design. 

An explanation of the nature of design cognition begins this work, with a look at how design knowledge is formulated, developed, structured and utilized, and how this utilization triggers style and creativity. The author goes on to review historical studies of style, considering a series of psychological experiments relating to the operational definition, degree, measurement, and creation of style. The work conceptually summarizes the recognition of individual style in products, as well as the creation of such styles as a process before reviewing studies on creativity from various disciplines, presenting case studies and reviewing works by master architects.  

Readers will discover how creativity is initiated by design cognition. A summary of the correlations between creativity and style, expressed as a conceptual formula describing the cognitive phenomenon of style and creativity concludes the work. The ideas presented here are applicable to all design fields, allowing designers to comprehend and improve their design processes to produce creative, stylistically unique products.


Big C- Creativity Computational Modeling Conceptual Representation Design Cognition Design Thinking Style and Creativity Virtual Architectural Design Tool

Authors and affiliations

  1. 1.Architecture DepartmentIowa State UniversityAmesUSA

Bibliographic information

  • Book Title Style and Creativity in Design
  • Authors Chiu-Shui Chan
  • Series Title Studies in Applied Philosophy, Epistemology and Rational Ethics
  • Series Abbreviated Title Studies Applied Philosophy, Epistemology
  • DOI
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Engineering Engineering (R0)
  • Hardcover ISBN 978-3-319-14016-2
  • Softcover ISBN 978-3-319-38379-8
  • eBook ISBN 978-3-319-14017-9
  • Series ISSN 2192-6255
  • Series E-ISSN 2192-6263
  • Edition Number 1
  • Number of Pages XIV, 331
  • Number of Illustrations 64 b/w illustrations, 58 illustrations in colour
  • Topics Engineering Design
    Industrial Design
    Cognitive Psychology
    Architectural History and Theory
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
IT & Software
Consumer Packaged Goods
Materials & Steel
Energy, Utilities & Environment
Oil, Gas & Geosciences