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© 2015

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

  • Elizabeth J. Wilson
  • William C. Black
  • Includes the full proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

  • Offers research and insights in the field of marketing

  • Includes contributions related to marketing research, marketing strategy, consumer behavior, and marketing education

Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxxv
  2. Kerri Acheson, Clyde Vollmers
    Pages 13-13
  3. John R. Henley, Lawrence B. Crowson
    Pages 31-31
  4. Linda S. Showers, Frederic F. Brunei, Vince E. Showers
    Pages 32-39
  5. Oswald A. J. Mascarenhas, Mary A. Higby, Ann Gale
    Pages 56-60
  6. Kirk L. Wakefield, George W. Stone
    Pages 61-61
  7. Donna J. Hill, Nimish Gandhi
    Pages 62-67

About these proceedings

Introduction

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Keywords

Academy of Marketing Science Customer Behavior International Marketing Marketing Education Marketing Research Marketing Strategy

Editors and affiliations

  • Elizabeth J. Wilson
    • 1
  • William C. Black
    • 2
  1. 1.Department of MarketingLouisiana State University College of Business AdministrationBaton RougeUSA
  2. 2.Department of MarketingLouisiana State University College of Business AdministrationBaton RougeUSA

Bibliographic information

  • Book Title Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
  • Editors Elizabeth J. Wilson
    William C. Black
  • Series Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • Series Abbreviated Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • DOI https://doi.org/10.1007/978-3-319-13162-7
  • Copyright Information The Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-319-13161-0
  • Softcover ISBN 978-3-319-36694-4
  • eBook ISBN 978-3-319-13162-7
  • Series ISSN 2363-6165
  • Series E-ISSN 2363-6173
  • Edition Number 1
  • Number of Pages XXXV, 455
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Originally published by the Academy of Marketing Science, Coral Gables, FL, 1994
  • Topics Marketing
    Business Strategy/Leadership
    Sales/Distribution
  • Buy this book on publisher's site
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