Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

  • Elizabeth J. Wilson
  • William C. Black
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxxv
  2. Kerri Acheson, Clyde Vollmers
    Pages 13-13
  3. John R. Henley, Lawrence B. Crowson
    Pages 31-31
  4. Linda S. Showers, Frederic F. Brunei, Vince E. Showers
    Pages 32-39
  5. Oswald A. J. Mascarenhas, Mary A. Higby, Ann Gale
    Pages 56-60
  6. Kirk L. Wakefield, George W. Stone
    Pages 61-61
  7. Donna J. Hill, Nimish Gandhi
    Pages 62-67
  8. L. W. Turley, Ronald E. Milliman
    Pages 79-87
  9. Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Johann P. DuPreez
    Pages 92-92
  10. Earl D. Honeycutt Jr., John B. Ford, C. P. Rao
    Pages 93-96
  11. Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu
    Pages 97-101
  12. Hemant C. Sashittal, Clint Tankersley
    Pages 103-108
  13. Charles R. Duke, Richard M. Reese
    Pages 118-122
  14. Lou E. Pelton, David Strutton, Sheb L. True, R. Keith Tudor
    Pages 128-128
  15. Paul M. Lane, Carol Felker Kaufman
    Pages 129-132
  16. J. Duncan Herrington, Louis M. Capella
    Pages 133-138
  17. Michael R. Czinkota, Johny K. Johansson
    Pages 154-158
  18. Dennis L. Pedrick, Emin Babakus, Wayne C. Shannon, William R. Bowers
    Pages 164-164
  19. Durriya Z. Khairullah, Frances Gaither Tucker, Clint B. Tankersley
    Pages 166-166
  20. William W. Keep, Stanley C. Hollander, Roger J. Calantone
    Pages 175-175
  21. Stephen J. Miller, Greg W. Marshall, Jerry R. Goolsby, Raymond W. LaForge, Michael R. Williams
    Pages 182-182

About these proceedings


This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior International Marketing Marketing Education Marketing Research Marketing Strategy

Editors and affiliations

  • Elizabeth J. Wilson
    • 1
  • William C. Black
    • 2
  1. 1.Department of MarketingLouisiana State University College of Business AdministrationBaton RougeUSA
  2. 2.Department of MarketingLouisiana State University College of Business AdministrationBaton RougeUSA

Bibliographic information

  • DOI
  • Copyright Information The Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-13161-0
  • Online ISBN 978-3-319-13162-7
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site
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