© 2015

Advanced Business Analytics

  • Fausto Pedro García Márquez
  • Benjamin Lev

Table of contents

  1. Front Matter
    Pages i-xii
  2. Alberto Pliego Marugán, Fausto Pedro García Márquez
    Pages 1-20
  3. José M. Gutiérrez, Marcos Colebrook, Cristian Rivero, Teresa Pestana
    Pages 21-37
  4. Jesús María Pinar Pérez, Eva Segura Asensio, Fausto Pedro García Márquez
    Pages 39-54
  5. Marco Antonio Villegas-García, Fausto Pedro García Márquez, Diego José Pedregal Tercero
    Pages 93-108
  6. José Ignacio Muñoz-Hernández, José Ramón Otegi-Olaso, Julen Rubio-Gómez
    Pages 143-163
  7. Jose Ramón García Aranda, Fausto Pedro García Márquez
    Pages 165-179
  8. Joaquin López Pascual
    Pages 195-210
  9. Marcos Colebrook, Ana González-Larsson, Antonio Sedeño-Noda
    Pages 225-243

About this book


The book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.


Behavioral Analytics Cohort Analysis Financial Services Analytics Marketing Analytics Retail Sales Analytics Risk & Credit Analytics

Editors and affiliations

  • Fausto Pedro García Márquez
    • 1
  • Benjamin Lev
    • 2
  1. 1.ETSI Industriales de Ciudad RealUniversity of Castilla-La ManchaCiudad RealSpain
  2. 2.Decision Sciences Department, LeBow College of BusinessDrexel UniversityPhiladelphiaUSA

About the editors

Dr. Fausto Pedro García Márquez got the European Doctorate on Engineering at University of Castilla-La Mancha (UCLM), 2004. He received his Engineering Degree from University of Murcia, Spain in 1998 and Technical Engineer Degree at UCLM in 1995, and the degree in Business Administration and Management at UCLM 2006. He also holds the titles of Supper Technician in Labor Risks Prevention by UCLM 2000 and Transport Specialist at the Polytechnic University of Madrid, Spain, 2001. He has been Senior Manager in Accenture 2013/2014. He is Senior Lecture (Full professor accredited) at UCLM, and Honorary Senior Research Fellow at Birmingham University UK, Lecturer in Instituto Europeo de Postgrado since 2014 and Director of Ingenium Research Group. He has been principal investigator in 3 European Projects, and 60 national and for company research projects. He has international and national patents, more than 110 international papers, 12 books and 3 International Awards in Engineering Management and Management Science. (

Dr. Benjamin Lev is Professor and Head of Decision Sciences at LeBow College of Business. He holds a PhD in Operations Research from Case Western Reserve University. Prior to joining Drexel university Dr. Lev held academic and administrative positions at Temple University, University of Michigan-Dearborn and Worcester Polytechnic Institute. He is the Editor-in-Chief of OMEGA-The International journal of Management Science; Co-Editor-in-Chief of International Journal of Management Science and Engineering Management; and serves on several other journal editorial boards. He has published ten books, numerous articles and organized many national and international conferences.



Bibliographic information

Industry Sectors
Chemical Manufacturing
IT & Software
Consumer Packaged Goods
Finance, Business & Banking