Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

  • Leroy Robinson, Jr.

Table of contents

  1. Front Matter
    Pages i-xliii
  2. Göran Svensson, Greg Wood, Michael Callaghan
    Pages 1-1
  3. Janice M. Payan, Göran Svensson, Greg Wood, Jang Singh, Michael Callaghan
    Pages 3-3
  4. Marko Sarstedt, Manfred Schwaiger, Christian M. Ringle
    Pages 8-8
  5. Matti Jaakkola, Olli-Pekka Kauppila, Matti Tuominen, Mika Westerlund
    Pages 9-13
  6. Michael Jay Polonsky, Stacy Landreth Grau, Romana Garma
    Pages 14-18
  7. Géraldine Michel, Sophie Rieunier
    Pages 22-22
  8. Petra Wilczynski, Marko Sarstedt, TC Melewar
    Pages 23-23
  9. Colin Campbell, Leyland Pitt, Pierre Berthon, Deon Nel
    Pages 25-25

About these proceedings

Introduction

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.

Keywords

Academy of Marketing Science Brand Management Customer Behavior Marketing Engagement Marketing Research Marketing Strategy

Editors and affiliations

  • Leroy Robinson, Jr.
    • 1
  1. 1.University of Houston-Clear LakeHoustonUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-10864-3
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-10863-6
  • Online ISBN 978-3-319-10864-3
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods