© 2015

The Sports Business in The Pacific Rim

Economics and Policy

  • Young Hoon Lee
  • Rodney Fort
  • Employs economic analysis to examine the institutions that exist in the Pacific Rim sporting world

  • Provides industry studies and ownership model analysis of popular team sports

  • Uses data generated in Pacific Rim sports markets to illustrate the uncertainty of outcome hypothesis, competitive balance, attendance, pricing, fan loyalty, the effect of governance structure and substitution effects


Part of the Sports Economics, Management and Policy book series (SEMP, volume 10)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Competitive Balance, Attendance and Revenue

  3. Governance Structure

    1. Front Matter
      Pages 159-159
    2. Rodney Fort, Joon-Ho Kang, Young Hoon Lee
      Pages 175-193
    3. Ross Booth, George Gilligan, Francesco de Zwart, Lee Gordon-Brown
      Pages 233-250
  4. Human Capital and Labor Issues

About this book


 Following consistent and rapid general economic growth, Pacific Rim countries have grown as a major force in sports. Australia, China, Japan and Korea populated the top ten medals list at the 2012 London Olympics. Pacific Rim countries are major consumers of international sports and domestic professional sports have expanded continuously over time. Nippon Professional Baseball and the Korean Baseball Organization are the second and third largest baseball leagues measured by attendance and revenue following Major League Baseball in the U.S. This book also includes event studies of team ownership, assessment of human capital markets, analysis of the relationship between attendance and competitive balance, the components of fan demand in common the world over, and business decisions concerning attendance and pricing. There is already demand for comprehensive study of the sports business in the Pacific Rim as witnessed by this growth. This book will be of interest of researchers studying and/or teaching in the fields of sports economics and sports management as well as a general audience interested in business governance around the world.


Competitive balance Outcome hypothesis Ownership models Pacific Rim Sports business Sports economics

Editors and affiliations

  • Young Hoon Lee
    • 1
  • Rodney Fort
    • 2
  1. 1.SeoulKorea, Republic of (South Korea)
  2. 2.Ann ArborUSA

Bibliographic information

  • Book Title The Sports Business in The Pacific Rim
  • Book Subtitle Economics and Policy
  • Editors Young Hoon Lee
    Rodney Fort
  • Series Title Sports Economics, Management and Policy
  • Series Abbreviated Title Sports Econ.,Mgmt,Policy
  • DOI
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics Economics and Finance (R0)
  • Hardcover ISBN 978-3-319-10036-4
  • Softcover ISBN 978-3-319-35256-5
  • eBook ISBN 978-3-319-10037-1
  • Series ISSN 2191-298X
  • Series E-ISSN 2191-2998
  • Edition Number 1
  • Number of Pages XIV, 385
  • Number of Illustrations 9 b/w illustrations, 20 illustrations in colour
  • Topics Economic Policy
    Economic Growth
    Business and Management, general
  • Buy this book on publisher's site
Industry Sectors
Finance, Business & Banking