© 2015

Advanced Design Cultures

Long-Term Perspective and Continuous Innovation

  • Manuela Celi

Table of contents

  1. Front Matter
    Pages i-ix
  2. Introduction, Theorical Aspects, Interpretative Keys

  3. Phenomenology of AdvanceDesign

    1. Front Matter
      Pages 87-87
    2. Elena Formia, Danila Zindato
      Pages 89-95
    3. Nicola Crea
      Pages 97-107
    4. Raffaella Mangiarotti
      Pages 109-120
    5. Maurizio Rossi
      Pages 121-131

About this book


This book describes new thinking and practice in Advanced Design (ADD) – design that is not merely highly developed but anticipates the future by envisioning novel products and processes. The focus is especially on the front end of innovation and the search for solutions in complex pioneering processes using design-related tools and practices. The book opens by describing these tools, the approaches that characterize ADD, and its historical dimension. Specific fields in which ADD has flourished are then examined, exploring the dynamics between research and design. The coverage ranges from transportation, lighting, and electrical appliances through to business networks, technology parks, and the development of ground-breaking materials. AdvanceDesign is the name of the research group at the Politecnico di Milano (Italy’s largest technical university) of which the authors are members. It was chosen to reflect both the “advanced”, tangible dimension of design in terms of modern product development, materials, and technologies and an orientation toward radical innovation through user involvement and imagination.


Advance Design Advanced Design Complex Pioneering Processes Continuous Innovation Design Thinking Transportation Design

Editors and affiliations

  • Manuela Celi
    • 1
  1. 1.Dipartimento di DesignPolitecnico di MilanoMilanoItaly

Bibliographic information

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