Managing Media Firms and Industries

What's So Special About Media Management?

  • Gregory Ferrell Lowe
  • Charles Brown

Part of the Media Business and Innovation book series (MEDIA)

Table of contents

  1. Front Matter
    Pages i-x
  2. Scholarship and Distinction

    1. Front Matter
      Pages 21-21
    2. Juan Pablo Artero, Juan Luis Manfredi
      Pages 43-60
    3. Charles Brown
      Pages 83-100
  3. Governance and Accountability

  4. Business and Economics

    1. Front Matter
      Pages 173-173
    2. Andreas Will, Dennis Brüntje, Britta Gossel
      Pages 189-206
    3. Gustavo Cardoso, José Moreno
      Pages 223-239
  5. Products and Markets

    1. Front Matter
      Pages 241-241
    2. Mercedes Medina, Alfonso Sánchez-Tabernero, Ángel Arrese
      Pages 243-259
    3. Annette Hill
      Pages 277-292
  6. Leadership and Labour

    1. Front Matter
      Pages 309-309
    2. Mark Deuze
      Pages 329-341
    3. Rolf A. Lundin, Maria Norbäck
      Pages 367-382

About this book


This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.


Corporate Development Creative Industries Media Firms Media Industry Media Management

Editors and affiliations

  • Gregory Ferrell Lowe
    • 1
  • Charles Brown
    • 2
  1. 1.Media and TheatreUniversity of Tampere (UTA) School of Communication,TampereFinland
  2. 2.The University of Westminster Faculty of Media, Arts and DesignNorthwick ParkUnited Kingdom

Bibliographic information