The Google Model

Managing Continuous Innovation in a Rapidly Changing World

  • Annika Steiber

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Annika Steiber
    Pages 1-8
  3. A New Set of Management Principles

    1. Front Matter
      Pages 9-9
  4. The Case of Google

    1. Front Matter
      Pages 35-35
    2. Annika Steiber
      Pages 37-82
  5. Continuous Innovation: A Critical Business Skill

    1. Front Matter
      Pages 83-83
    2. Annika Steiber
      Pages 85-123
  6. Back Matter
    Pages 125-125

About this book


This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.


Adaptability Ambidextrous Organization Competitiveness Continuous Innovation Google Open Innovation

Authors and affiliations

  • Annika Steiber
    • 1
  1. 1.Technology Management and EconomicsChalmers University of TechnologyGothenburgSweden

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-04207-7
  • Online ISBN 978-3-319-04208-4
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site
Industry Sectors
Materials & Steel
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods