Top Down Innovation

  • Mary J Cronin

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-vii
  2. Mary J. Cronin
    Pages 1-12
  3. Mary J. Cronin
    Pages 13-24
  4. Mary J. Cronin
    Pages 25-35
  5. Mary J. Cronin
    Pages 37-47
  6. Mary J. Cronin
    Pages 49-60
  7. Mary J. Cronin
    Pages 73-77

About this book


This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.


business model innovation business strategy disruptive innovation innovation product innovation top down innovation

Authors and affiliations

  • Mary J Cronin
    • 1
  1. 1.Carroll School of ManagementBoston CollegeChestnut HillUSA

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
IT & Software
Consumer Packaged Goods