© 2014

Design Alchemy

Transforming the way we think about learning and teaching


Part of the Educational Communications and Technology: Issues and Innovations book series (ECTII, volume 8)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Roderick Sims
    Pages 1-10
  3. Design Alchemy: Emergence and Alignment

    1. Front Matter
      Pages 11-11
    2. Roderick Sims
      Pages 13-24
    3. Roderick Sims
      Pages 25-48
    4. Roderick Sims
      Pages 49-61
    5. Roderick Sims
      Pages 63-77
    6. Roderick Sims
      Pages 79-91
    7. Roderick Sims
      Pages 93-117
  4. Design Alchemy Design Alchemy : The Framework

    1. Front Matter
      Pages 119-119
    2. Roderick Sims
      Pages 121-142
    3. Roderick Sims
      Pages 143-160
    4. Roderick Sims
      Pages 161-180
  5. Design Alchemy: In Practice

    1. Front Matter
      Pages 181-181
    2. Roderick Sims
      Pages 183-196
    3. Roderick Sims
      Pages 197-210
  6. Design Alchemy: Self Service Design Alchemy

    1. Front Matter
      Pages 211-211
    2. Roderick Sims
      Pages 213-228
    3. Roderick Sims
      Pages 229-242
    4. Roderick Sims
      Pages 243-246

About this book


The provision of online learning is increasing almost exponentially, with both established and emerging educational institutions creating new and revised courses to meet the needs of students demanding flexible access and delivery. However, the staff recruited to support this development often does not have the design skills or experience to generate courses that bear the hallmarks of effective online learning experiences. While the principles associated with the practice of instructional design provided pedagogical guidance for these design efforts, it remains commonplace for courses to present as little more than information delivery with no clear strategies for student engagement and interaction. The purpose of this book is to expand on the design concepts documented by the lead author and to present both a design framework and design strategies that will allow organisations to provide courses that embed the affordances of the online, social environment and maximize opportunities for engagement and learning in formal learning contexts. The authors contend that to truly achieve the potential of learning in an online environment, designers need to be alchemists - ensuring the current face-to-face classroom "gold" is not turned to lead and to transform those "leaden" online courses that do not engage or provide interaction into motivating and engaging "golden" learning experiences.


Instructional design Online learning methodology design for education educational design theory instructional technology online learning environments

Authors and affiliations

  1. 1.KnowledgecraftWoodbumAustralia

About the authors

Dr. Roderick Sims began working with the PLATO computer-based learning system in 1979 and subsequently has held senior academic posts in Australia universities before commencing consultancy services to higher education, specializing in design strategies for online learning. His current clients include public and private educational providers in Australia, New Zealand and the United States.

Bibliographic information

  • Book Title Design Alchemy
  • Book Subtitle Transforming the way we think about learning and teaching
  • Authors Roderick Sims
  • Series Title Educational Communications and Technology: Issues and Innovations
  • Series Abbreviated Title Educational Communications Technology Issues Innovations
  • DOI
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Humanities, Social Sciences and Law Education (R0)
  • Hardcover ISBN 978-3-319-02422-6
  • Softcover ISBN 978-3-319-34468-3
  • eBook ISBN 978-3-319-02423-3
  • Edition Number 1
  • Number of Pages XIV, 251
  • Number of Illustrations 1 b/w illustrations, 48 illustrations in colour
  • Topics Educational Technology
    Learning & Instruction
  • Buy this book on publisher's site